Jay-Z to Help Design the Brooklyn Nets’ New Uniforms

by September 27, 2011
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The Jigga Man won’t just be helping to entertain the crowds at Nets games in Brooklyn; the team’s minority owner will also help figure out what the players will wear on the court. From the NY Post: “He’s not only part-owner of the soon-to-be Brooklyn Nets — he’s helping design their uniforms, too. Rap mogul Jay-Z — co-founder of the hip clothing line Rocawear — is working with Nets brass and Adidas to design uniforms for the team when it moves into the under-construction Barclays Center in Brooklyn next year, Nets officials told the Post yesterday. Jay-Z and team officials had gathered near the arena construction site to announce that the New Jersey Nets team would be renamed the ‘Brooklyn Nets.’ … Jay Z, Adidas and the Nets are currently ironing out a logo for the Brooklyn Nets and deciding what colors their uniforms should be. No matter what, the logo will feature Brooklyn prominently because the club wants to tap into the borough’s world-popular brand name, officials said. The Nets’ current logo features the word ‘Nets’ hovering over a basketball. ‘Brooklyn will be involved in whatever we do,’ said Fred Mangione, chief marketing officer for the Nets and Barclays Center. The team’s colors — currently red, silver, white and navy blue — will likely be changed, officials said.”