Knicks/Nets Billboard Rivalry Continues to Rage

by October 26, 2010

The stakes (and weirdness) continue to get raised between the marketing departments of New Jersey and New York’s pitiful basketball teams. The Brooklyn Trolley Blogger reports: “Earlier this year, Mikhail Prokhorov,  new wave owner of the NJ/BKN Nets, paid for a giant ad, splashed high above 8th Avenue, just two short blocks from Madison Square Garden, home of the Knicks.  Considered brilliant at the time, the ad was all the rage.  I think everyone found humor with it; everyone except Jim Dolan that is … This afternoon I found The Garden’s response. While not as large as the ad the Nets had painted on 8th Avenue by any stretch; without any notice except by those driving down Atlantic Avenue (and not even then) the Knicks took a different tact and bought space directly inside the footprint of Atlantic Yards; site of the Barclays Center, future home of the Brooklyn Nets.”

(H/T Nets Daily)