Kumho Tire Teams Up With NBA, NBDL


Kumho Tire has partnered with the NBA and the D-League to be the official tire company for both leagues. Kumho will serve as the presenting sponsor of the NBA D-League All-Star game and play a role in the rest of All-Star Weekend in New Orleans. Here’s more from the official press release:

Kumho Tire, one of the world’s leading tire manufacturers, and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make Kumho Tire the official tire of the NBA and NBA Development League (NBA D-League) in the U.S. and South Korea.  This is the first official tire partnership for both leagues and is Kumho Tire’s first partnership with a U.S. sports league.

As part of this partnership, Kumho Tire will have an array of unique branding during NBA All-Star in New Orleans, providing significant national exposure over the course of several nights. Kumho Tire will also be the presenting partner of the NBA D-League All-Star Game.  The NBA D-League will introduce new uniforms for its All-Star Game this year and Kumho Tire will have its logo prominently featured on the jerseys.  Kumho Tire will have oncourt brand decals, be integrated across social and digital media assets, and have branding on courtside signage, pole pads, and stanchions during the NBA D-League All-Star Game.  Kumho Tire also will be the presenting partner of the NBA FIT Court at NBA All-Star Jam Session.

“Our new partnership with Kumho Tire will tip off in a big way at NBA All-Star, as we will be showcasing our new alliance during one of the most exciting times of the year,” said Emilio Collins, NBA Senior Vice President, Global Marketing Partnerships.  “Kumho Tire is a global brand, and we are looking forward to creating programs that will engage fans of both the NBA and NBA D-League through new themed advertising, custom content, and activities at marquee league events throughout the season.” 

“Kumho Tire could not be more excited to explore new horizons with such a formidable entity as the NBA,” commented Harry Choi, President and CEO of Kumho Tire North America.  “Kumho Tire has most recently spent our efforts on building an even stronger foundation with our industry partners.  We are confident this partnership with the NBA will showcase a new leaf for Kumho Tire that we are here to be aggressive competitors, supportive industry partners to our dealers and distributors, as well as a high-quality and recognizable brand amongst consumers.  Kumho Tire is proud to be a part of the NBA family, cheering on our favorite teams, and we look forward to the exponential gain both our companies will obtain through this new venture.”