LeBron James Foundation Announces Special Edition ‘YO PROMETO’ Wristbands

by March 04, 2013

Via our friends at the LeBron James Family Foundation:

Today the LeBron James Family Foundation (LJFF) proudly announces the nationwide release of special edition YO PROMETO bands. A modification of the original black I PROMISE™ band, the limited YO PROMETO band is an authentic nod to the large following of Hispanic fans in Miami and across the nation. The wristbands serve as a visible reminder for the kids, adults, teams, organizations and others who make a personal commitment to create positive change in their lives and the world around them.

“What started as a promise to my Foundation’s kids in Akron has become bigger than just one community,” said LeBron James. “These bands represent a commitment to work hard, to never give up, and to ensure kids have all the support they need to do something with their lives.”

The limited release of the YO PROMETO bands will coincide with the NBA’s Noche Latina program, and James will debut the new band at the Miami Heat’s game against the Orlando Magic on March 6th. All proceeds from the sale of the bands will go directly to the LeBron James Family Foundation to assist in its mission to improve the nation’s graduation rate.

“We have heard from fans across the country how much these bands mean to them, their teams, and their organizations,” said Michele Campbell, Executive Director of the LeBron James Family Foundation. “To hear that these bands are creating change in the world is the reason we do what we do, so we felt this was a good opportunity to make the bands available to the millions of Hispanic fans and followers that believe in the promise as much as we do.”

More than just a bracelet, the I PROMISE™ band is part of a larger movement inspired by the Wheels for Education program and rooted in the beliefs of the LeBron James Family Foundation. The bands are the centerpiece for the LJFF’s “Time to Promise” campaign that encourages teams, groups and individuals across the country to make a personal commitment to create positive change in their lives and the world around them.

The limited edition YO PROMETO bands are now on sale at TimeToPromise.com and will be available while supplies last. The bands are $5 each and are available in small (7 inches) and large (8 inches).

For Spanish-language visitors, the website TimeToPromise.com has a “View this page in Spanish” button. Selecting this option will translate the page into Spanish.