LeBron James x Sprite Introduce ‘6 Mix’ Drink (VIDEO)

by March 19, 2014

Today, LeBron James and Sprite announce “6 Mix”—a new limited-edition Sprite flavor, the first-ever of its kind. It’s Sprite with a splash of cherry and orange, and is available now in 19.2-ounce cans and 20-ounce bottles. And Sprite says King James helped develop the flavor and the name. Check out the video intro above, and some more info via our friends at Sprite below:

Sprite 6 Mix by LeBron James is the first limited-edition Sprite flavor formulated in partnership with the NBA champion and cultural icon. The game-changing beverage combines the refreshing taste of traditional Sprite with a splash of cherry and orange flavor. The flavor formulation, packaging graphics and product name of Sprite 6 Mix were co-developed with James to truly reflect his style and taste preferences.

Beginning in mid-March, Sprite 6 Mix by LeBron James will appear on store shelves nationwide for a limited time. It will be available in 20-ounce bottles and 19.2-ounce cans, and will be sold in convenience retail and value stores. Special packaging for the new flavor features a custom logo sporting James’ name and jersey number, and his initials appear on the background of the label. The packaging also features a custom “6” with a crown integrated to represent James’ most popular nickname “King James.”

“Growing up drinking Sprite, I never imagined I would have my own flavor someday,” James said. “I had a great time working with the Sprite team to turn my favorite flavors into a pretty cool variation of one of my favorite brands. I’m proud of what we created and I’m excited for my fans to try it.”