NBA Opens Pop-Up Shop in NYC

by November 18, 2011


After the heartbreaking news that the flagship NBA Store in Manhattan was being closed earlier this summer, we now have some good news on the NBA Store front. The NBA has opened a pop-up store at 590 Fifth Avenue, and it will remain open while potential future locations for a full-time store are scouted. All your favorite NBA merchandise, from jerseys to kicks to novelties, are now available at this pop-up location, just in time for the holidays. More, from our friends at the NBA:

“We are excited to announce the opening of a pop-up store in time for the holiday shopping season,” said NBA Executive Vice President, Global Merchandising Sal LaRocca. “We have received tremendous interest from fans around the world about the NBA Store and the temporary store will provide a welcome destination for shoppers as we pursue a flagship location in New York City.”

The NBA Store also offers fans the opportunity to purchase a personalized authentic jersey in the On-Court section on the second floor. The store is open Monday through Saturday from 10 a.m. to 9 p.m. and Sunday from 11 a.m. to 7 p.m.

Personal shopping is also available to customers through Fan Services found on the main floor.

Follow the NBA Store via the NBA Store website, and on its Twitter page. Fans can also continue to shop for NBA merchandise online at