In the same vein as the recent brilliant ad featuring Carmelo, CP3 and DWade, the Swoosh is set to release another commercial that winks at the lockout, featuring some other NBA and cultural stars. Reports The Oklahoman: “Kevin Durant’s Nike commercial to make viral debut Friday The spot will debut on network television during NBC’s coverage of Sunday Night Football. In the commercial, the Thunder star will be featured alongside Miami Heat star LeBron James, New York Knicks forward Amar’e Stoudemire and Dallas Mavericks forward Dirk Nowitzki. Hip-hop artists Questlove, who is best known as the drummer from the Grammy Award-winning group The Roots, and J. Cole also make appearances, as well as Jimmy Kimmel’s ‘pop-a-shot’ champion Ricardo. The spot is centered on Nike’s ‘Basketball Never Stops’ campaign, which has become the slogan of many Nike-sponsored NBA players throughout the league’s near four-month-long lockout. The concept for the commercial’s series is athletes will show up whenever, wherever a game is being played.”
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