Report: Derrick Rose’s New Shoe Deal to Pay Him Close to $250 Million

by December 30, 2011
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Derrick Rose’s personal wealth continues to swell. According to ESPN, shoe and apparel giant adidas is about to break the bank for the Chicago Bulls’ superstar point guard with a new “lifetime” shoe deal. In fact, it might be several banks: “One industry source insisted to ESPN.com this week that Rose’s new shoe deal with adidas will easily crack nine figures and could legitimately approach the $250 million range — as in $25 million annually over a 10-year span — in what is known in the shoe game as a ‘lifetime’ deal. How can the reigning MVP possibly command those kind of dollars as a shoe endorser? Here’s how: Rose, as it was explained to me, is adidas’ only counter to Kobe Bryant in China. I’m told Rose already outsells LeBron James there.”