Shocker: Miami Heat Road Games Will Be Expensive to Attend

by September 24, 2010

The NY Post is all up in arms about the Knicks, Nets (and, really, the rest of the League) raising ticket prices for when Miami’s rockstars roll through town: “What a LeCon job! The NBA calls it ‘variable pricing,’ but the Knicks and Nets have made it variable pricing on steroids. The Knicks and Nets didn’t get LeBron James but certainly are trying to profit from him. The two Garden games against the Miami Heat’s Dream Team have been marked up by the Knicks as much as three to four times normal ticket prices. The Nets also use ‘variable pricing’ and a team spokesman said the most popular games can be as much as three times the price of lower-end opponents at Newark’s Prudential Center. A 400-level Garden seat vs. Atlanta in November costs $34.50, according to TicketMaster. But the same 400-level seat for the Dec. 27 showdown vs. James’ Heat runs $129.50 — nearly four times the normal cost. The markup runs across the Garden. A lower-bowl, Section 95 seat for Knicks-Atlanta is priced at $110. But for the Heat game, the same seats costs $369.50. The extravagant markups also are in place for the lone visit by the world-champion Lakers Jan. 9 and the Celtics meetings. A Garden spokesman said the Knicks are experimenting with ‘variable pricing’ that became popular in the MLB recently. An NBA spokesman said the first NBA club to try it was the Heat last season with a ‘hot and hotter’ seat promotion … An NBA spokesman said the majority of NBA teams are now experimenting with ‘variable pricing'”.