The Sacramento Kings’ Arena Could Be Renamed ‘Sleep Train’

by August 08, 2012

The latest corporate takeover of an NBA arena could come via a retailer of mattresses. Which may result in the Sacramento Kings playing in a building called the “Sleep Train.” Reports the Sac Bee: “Power Balance Pavilion could get renamed yet again – and Sleep Train is one of the candidates. Sleep Train Mattress Centers said Tuesday it’s negotiating with the Sacramento Kings for naming rights to the team’s arena. The Rocklin-based retailer is one of several companies talking to the Kings about naming rights. Kings co-owner Joe Maloof confirmed the team is in negotiations for a replacement for Power Balance. He said the Kings’ marketing staff is handling the talks and he had no information about which companies are in the running. The team declined to comment further. The Kings began looking for a new naming-rights partner after their year-old deal with Power Balance was cut short abruptly. The sports-wristband company left the team high and dry after filing for bankruptcy protection last fall. Power Balance paid the Kings just $700,000 before cutting off payments, according to court records.”