TNT Continues to Dominate NBA Broadcasts

by April 16, 2009

Despite Charles Barkley’s noticible absence, the NBA of TNT’s viewership scored major wins this season. Check the key improvements in the target demos: “TNT closed the books on another successful NBA campaign, posting a 14 percent increase in total viewers over the course of 53 regular-season games, with an average delivery of 1.71 million fans per contest. As expected, the core demos grew proportionately, as TNT notched a 17 percent improvement among viewers 18-49 (980,000, up from 835,000 in the ’07-08 season), while upping its share of adults 25-54 by 16 percent to 881,000.

“The highlight of TNT’s roundball coverage was the Feb. 5 Boston Celtics-Los Angeles Lakers game, a rematch of the ’07-08 NBA Finals that drew 4.36 million viewers, the most for any NBA contest on cable this season. TNT also hosted the most-watched NBA All-Star Game in four years, as the Feb. 15 exhibition drew 7.69 million viewers, a 20 percent increase over the previous year’s East-West showdown.”