Win Shoes For A Year!

by March 12, 2010

by Chris O’Leary/@olearychris

The headline should have you already. I’m writing this fully expecting very few of you, if any at all, to make it to the end of this.

Here’s the vitals: has launched a March Madness-style bracket on its site. On one side of the tourney is the Old School. Screaming for props and respect on the opposite side are the young guns in the New School. Register on the site, get your vote on (unless you’re from outside the US — sorry, non-Americans), work your way through each round every week for the next and if you’re selected as the winner, you get sneakers for a year.

The words, “Sneakers for a year” undoubtedly causes your eyes to go wide and drops your jaw down towards your feet, right? To be clear, the grand prize winner will get monthly gift cards from Foot Locker totaling $150 a month. So you can take that mental image out of your head of a 24-foot U-Haul making monthly trips to your favorite Foot Locker location. That’s just foolish. But $150 worth of sneaks every month for a year? That’s pretty nice.

There are also winners for each round of the tournament. Round 1 ends March 16. Round 2 ends on March 23, Round 3 wraps up on March 30 and Round 4 comes to a close on April 5.

You can vote once daily online and/or by text on your phone by sending your choices to LOCKER (562537).

Check the site out for all the info and good luck.