California and Under Armour Agree to 10-Year Deal

by April 22, 2016

Cal announced a new deal with Under Armour today to make UA the school’s new footwear and apparel supplier until 2027. Cal’s partnership with Jordan Brand will end next year.

Starting on July 1, 2017, the two sides will enter into a deal that is being called the first of its kind, as Under Armour will be the exclusive apparel provider across the university.

Via a press release:

The long-term agreement, which commences July 1, 2017, is the first outfitting partnership to feature a comprehensive, campus-wide relationship. Under Armour will not only exclusively design and supply the footwear, apparel and equipment for the athletic department’s wide range of men’s and women’s sports, but also connect directly with the broader campus community by providing student internships, employment opportunities for UC Berkeley graduates, charitable partnerships and exclusive product discounts for campus departments, among other offerings. The additional campus benefits are part of the university’s recent efforts to build more meaningful, campus-wide partnerships through the University Partnership Program, an initiative UC Berkeley launched last summer.


“UC Berkeley is one of the world’s top universities and a standard bearer for academic excellence and athletic achievement,” said Kevin Plank, Founder and CEO, Under Armour. “We share a mutual commitment to relentless innovation and believe we have found a perfect partner in the university. It’s an honor to bring our mission for making athletes better to the Golden Bears. We look forward to collaborating with Cal Athletics and the entire campus for betterment in fitness, wellness, charitable and professional development in ways never done before by an apparel and footwear partner.”