Spalding Partners with AAU

With spring tournaments just around the corner, AAU and Spalding announced a multi-year, multi-sports deal earlier today.

More info from Spalding is below:

Spalding and the Amateur Athletic Union (AAU) announced today a multi-year partnership in which the premier sporting goods provider and largest basketball equipment supplier in the world will serve as the official ball of AAU for basketball, baseball, football and softball including championship play.


The partnership will also provide Spalding and the AAU with co-branded marketing and retail opportunities across advertising, digital and grass roots platforms.  .


“Our alignment with AAU is a natural fit given our shared philosophy of competitive play and passion for sport,” said Paul Sullivan, Senior Vice President and General Manager of Spalding. “With more than 670,000 participants, AAU assembles some of the nation’s most elite amateur competitors and presents a great opportunity for Spalding to expand its reach with an important demographic.”


The AAU is one of the largest, non-profit, volunteer, sports organizations in the United States. A multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports and physical fitness programs.


“We are pleased to align with Spalding, an iconic and innovative sporting goods brand because we are committed to providing our athletes with a best in class experience including equipment that enables them to play their best game. Spalding delivers across multiple categories,” said Dr. Roger Goudy, president of AAU.