Today, Converse announces the global launch of its “Made By You” campaign, celebrating fans of the iconic Chuck Taylor All-Star sneaker. Once a basketball legend, Chucks are now an everyday street style shoe that can be modified and molded for self-expression. With that in mind, the spring campaign inspired Converse to seek out personalized Chucks from around the globe—the equivalent of a self-sneaker portrait to everyone who rocks them. Per the brand, “portraits collected from the likes of international icons like Patti Smith, Andy Warhol, Futura, Jefferson Hack, Sayo Yoshida, Kate Lanphear and Glenn O’Brien will be featured alongside portraits from every day Chuck Taylor All Star wearers.”
“Made By You” will feature activations in the streets and in-store, with exhibitions in NYC, London, Beijing, and Mexico City. Scroll through the photos above to get a sense of what the “Made By You” campaign is all about, and stay tuned to SLAMonline for more from Converse!