Dwyane Wade x Li-Ning Launch New Website + Way of Wade 2.0 ‘Overtown’ (KICKS)


From our friends at Li-Ning:

Li-Ning and Dwyane Wade have announced the official launch today of wayofwade.com to serve as the e-commerce platform for Li-Ning Way of Wade sneakers.

The website’s e-commerce functionality will launch on December 4, 2013 at 3pm EST with limited quantities of the Way of Wade 2.0 Overtown edition, named after the neighborhood in Miami, which will retail for $150. This will be the first time that Way of Wade sneakers are available to all fans in the United States and Canada. The site will provide visitors with a dynamic user experience.  Wayofwade.com will release original content including exclusive videos and photos.

Li-Ning has partnered with Fanatics, the leading online retailer of officially licensed sports merchandise, to power the official Way of Wade online store and provide comprehensive e-commerce services that include quality customer service support, quick and efficient delivery, and order fulfillment. Fanatics offers advanced e-commerce and fulfillment solutions for hundreds of professional teams and colleges, leagues, conferences and media sites.

“I’m thrilled to partner with Fanatics and have my sneakers available to all of my fans in the U.S. and Canada for the first time,” said Dwyane Wade. “I know this has been a long time coming and I look forward to sharing my new and specially designed sneakers along with exclusive content on my new Way of Wade website.”

“We are proud to partner with Li-Ning and Dwyane Wade to provide the highly anticipated Li-Ning Way of Wade collection to U.S. and Canada fans for the first time,” said Ross Tannenbaum, president of Fanatics Authentic, the company’s memorabilia division. “We look forward to using our e-commerce expertise to give customers the best online shopping experience when shopping for their favorite Way of Wade sneakers.”