Hawks Rookie Adreian Payne Signs Endorsement Deal With K1X

We knew something was up when we spotted Hawks rookie forward Adreian Payne rocking the Anti-Gravity at the NBA Rookie Photo Shoot last month. Today, the news is 100 percent official that Payne has inked a multi-year endorsement deal with the German basketball brand. Details, from our friends at K1X:

Atlanta Hawks F Adreian Payne has officially signed an endorsement deal with German basketball brand K1X. Payne, the 15th pick in this year’s NBA Draft, will exclusively wear K1X footwear in all of his games for the Atlanta Hawks, starting with the current Anti-Gravity model. AP has already been spotted in a silver version of the K1X Anti-Gravity during the NBA’s rookie photo shoot in New York in August.


“We are extremely excited to be back in the NBA and announce our partnership with Adreian Payne,” says K1X CEO Chris Grosse. “AP is not only a great person but also an extremely hard worker with a relentless pursuit of his goal on and off the court. He is the perfect fit to represent our “Play hard – don’t embarrass our products” philosophy on the NBA hardwood and his dynamic style of play will be represented very nicely in our Anti-Gravity shoes.”


Payne has travelled to the K1X Headquarter in Munich, Germany last week to sign his official endorsement deal with the brand. The deal was put together by Conor Sammartin of Priority Sports & Entertainment. Returning from Europe in preparation for training camp with the Hawks, the 23-year-old forward is thrilled about the new opportunities that lie ahead: “The trip to Germany was great. I had the opportunity to meet the entire team and we took the first steps in what will be a very successful partnership. I am excited about playing in the Anti-Gravity shoe and am looking forward to the upcoming season with the Hawks and with K1X.”