James Harden Introduces Nike Hyper Elite Basketball Crew Socks (VIDEO)

by October 21, 2013


James Harden is doing hilarious James Harden things, this time with the new Nike Hyper Elite Basketball Crew Socks alongside Nneka Ogwumike. More, from our friends at the Swoosh:

The earliest socks can be traced back to the 8th century with the word sock derived from the Latin wordsoccus, meaning “a light, low-heeled shoe”. Socks have come a long way since the 8th century, and in particular, basketball socks have evolved tremendously since the game of basketball was first introduced in 1891. Today, socks are used as self-expression both on and off the court. From pick-up games to press conferences, today’s basketball players make sure their sock game is as fresh as their kicks.

To celebrate the new Nike Hyper Elite Basketball Crew Socks, basketball stars James Harden and Nneka Ogwumike discuss why proper sock etiquette is paramount to success on the court in the first 2 videos in the sock etiquette series. The 3 additional sock etiquette videos will be revealed Tuesday, October 22 through Thursday, October 24.

via Nike