Kicks: adidas Lights Up at Eastern Conference Finals

by June 01, 2012

Game 3 of the Eastern Conference Finals goes down tonight at 8:30 as the Celtics try to avoid a 3-0 hole at home. Given the magnitude of the game, adidas will be housing a massive light display to be projected across TD Garden tonight. You may have already seen the image the Boston Celtics tweeted this morning from last night’s testing—the lights go live for tonight’s game, and will showcase the names of thousands of basketball fans across the country that joined the conversation on the adidas Facebook page to celebrate the new adizero Crazy Light 2 by sharing what staying light gets them on the basketball court.

Check out the preview photo below, and be sure to stay tuned to the adidas Basketball Facebook page for exclusive images and content from the projection and for updates on what’s coming next and follow the conversation on Twitter at @adidasHoops with hashtag #adizero.