Kicks: APL’s One-Day BANiversary Event

by October 17, 2011


You know Athletic Propulsion Labs—the high-tech revolutionary basketball shoes banned by the NBA for its “undue competitive advantage,” with Load ‘N Launch technology designed to instantly increase players’ vertical leap up to several inches. It was the first time in the 64-year history of the NBA that a shoe was banned for performance enhancing reasons. The one-year anniversary of the ban is Wednesday, and APL is ready to celebrate. The “BANiversary” is a 24-hour markdown of the Concept 1 and Concours basketball shoes, which will be available exclusively online at with $45 off the regular $195 price tag.

More from our friends at APL:

“The BANiversary event is our way of saying thank-you to the vast number of fans of Athletic Propulsion Labs who have been intrigued by our revolutionary Load ‘N Launch technology since the NBA banned our shoes on October 19, 2010. Since then, many people have purchased our Concept 1 and Concours basketball shoes and the testimonials we have received regarding the instant improvement in vertical leap provided by our technology have been extremely gratifying to us” said Ryan Goldston, Co-Founder of Athletic Propulsion Labs. “We are celebrating the BANiversary event through a compelling offer only available on our website at that will allow people to buy any of our $195.00 basketball shoes for the special price of $150.00 for one-day only on October 19, 2011. We have never before offered any Athletic Propulsion Labs shoes for the $150.00 price and for this commemorative 24-hour period we will be doing so” said Adam Goldston, Co-Founder of Athletic Propulsion Labs.

The Athletic Propulsion Labs Concept 1 shoe is currently available in 4 colors and features a carbon-fiber synthetic upper that was inspired by the great carbon-fiber bodied super cars of the world. The recently introduced Athletic Propulsion Labs Concours line, inspired by the world-famous Concours d’Elegance auto show, features exotic quilted suede uppers with accents of the finest Napa leather and is reminiscent of the interiors of some of the world’s great luxury vehicles. Both the Concept 1 and the Concours collection of basketball shoes feature the company’s patent-pending Load ‘N Launch technology, designed to instantly increase a player’s vertical leap by up to several inches. While the Athletic Propulsion Labs basketball shoes have been banned by the NBA, they are legal for use in both college and high school basketball.