Kicks: Stephon Marbury Promotes Starbury in China

by October 18, 2011


Images via HoopChina

Stephon Marbury’s attempt to bring low-priced, high-quality sneakers to American retailers in the form of Starbury went under with the bankruptcy of distributor company Steve and Barry’s. But now that Steph is on the other side of the planet, bringing his unique brand of basketball and, well, personality to China, he’s looking to resuscitate his signature shoe, too. SneakerFiles has the story: “When Steve and Barry’s disappeared, Marbury needed a new way to sell his shoes. The natural place to let his brand continue and grow was of course China where he played professionally after leaving the NBA. Marbury joined forces with the owner of the team he plays for, the Froshan Longshi, to manufacture, sell, and distribute his sneakers all across China. Marbury has had tremendous success in China, raking in what is reported to be millions for his company…Expect to see some more news come up, but do not expect a stateside release. Chances of the Starbury line returning to the states seem to be rather slim right now.”