All-Star Weekend is mere days away, and if you’re in Toronto (we will be!) you’ll want to stop by and check out what Nike and Jordan Brand have going on, because it’s going to be epic.
First, there’s SNKRS XPRESS, which is in the brands’ words “curated selection of footwear including the Nike Air Force 1 Flyknit, Air Jordan XXX, Jordan Cement IV, Kobe 11 Royalty and several surprise drops.” You can register for a spot at Toronto’s SNKRS XPRESS retail location here, which is located at 277 Queen Street West in downtown Toronto and open 10 a.m. to 8 p.m. from Thursday, February 11 to Sunday, February 14.
Not in T-Dot? Not to worry. There are SNKRS XPRESS locations in Chicago, LA and NYC, too. Appointments and sign-up are available through Nike.com/snkrsxpress.
Chicago (11AM – 8PM)
669 North Michigan Ave
Chicago, IL 60611
Los Angeles (10AM – 7PM)
395 Santa Monica Place
Santa Monica, CA 90401
New York City (11AM – 7PM)
120 Wooster St.
New York, NY 10012
Then there’s Canada’s first Jordan-only retail location, 306 Yonge—located at, yes, 306 Yonge Street—of which you see a couple photos above. 306 Yonge will feature premium Jordan footwear and apparel, including product influenced by Toronto and basketball culture. Here’s more details on that space:
The store will also feature the Jordan Standard, an immersive experience available exclusively to Jordan members, in which participants use body tracking and ball control technology to test speed, control, agility, endurance and focus.
Located below 306 Yonge, 306 Underground serves up the ultimate VIP Jordan service experience. The lounge will offer customization, early product reservation, barber services and personal shopping. Nike+ members can sign up at Nike.com/snkrsxpress to reserve their spot.
Both spaces will officially open on Friday, February 12 at 6:23am EST and close on Monday, February 15 at 6:23pm.
And over at the NIKEiD “Loft” (548 Richmond Street West: Tuesday, February 9, 12pm-9pm; Wednesday, February 10, 12pm-5pm; Thursday, February 11, 12pm-6pm; Friday, February 12, 2pm -6pm; Saturday, February 13, 12pm-6pm; and Sunday, February 14, 11am-6pm.) you can personalize this year’s crop of All-Star signature sneakers. Scroll through the pics above to see NIKEiD creations like an “Area 72” inspired Nike LeBron 13 and a 2012 “Galaxy” inspired KD8.
On top of all that, Jordan has plans to give fans wear-testing opportunities in the Air Jordan XXX at Mattamy Centre, located at 50 Carlton St.—the same location where some of Canada’s elite high school teams will compete in the inaugural Jordan Brand Invitational on Thursday night of All-Star Weekend. Visit Jordan.com/JBI to get in the game.
For more details about all this and much, much more straight from Nike and Jordan Brand, click here.