Kobe’s relationship with Nike started back in 2003, when Eric Avar, Mark Parker and Tinker Hatfield collaborated to help bring Kobe the Huarache 2K4.
Avar and Hatfield are two of the Swoosh’s best and most well-known designers, and Parker is the CEO. Each played a pivotal role in establishing the roots of Kobe’s relationship with Nike.
The upcoming “Muse Pack” kicks off with Avar’s colorway. Avar was inspired by Yosemite National Park’s “El Capitan” rock formation. Both Avar and Bryant love nature and use it as inspiration for everything they do.
Avar’s colorway makes use of a blue upper, representing the California sky, and granite-color accents, which represent the rock formation at El Capitan.
The “Avar Muse” is available now on the SNKRS app, for $200. Quantities are limited, so get to clicking.