Tonight is game 2 of the Eastern Conference Finals. In Game 1, the League’s MVP made a clutch layup as time expired in front of a sold-out Miami arena to maintain home court advantage. You know what else Bron sells out? Sneakers.
The LeBron X has reportedly brought in roughly $300 million for Nike. And with new iterations like the Elite “Sport Turquoise,” that trend won’t soon cease.
Inspired by the Florida community of Dade County, the shoe pays tribute to the city’s rich culture surrounding James and the Heat. Executed in a Hyperfuse upper, the sneaker takes to a teal and lime base followed by a galaxy black rear. A 360 Air Unit sits just above the outer with Swoosh branding along the toe box and logo work on the tongue.
Look for them this Saturday at select Nike retailers including Footaction.