PEAK Sports Officially Inks Tony Parker At All-Star Weekend (KICKS)

by February 20, 2013


From our friends at PEAK:

HOUSTON—(February 19, 2013) PEAK Sports, one of the largest international active wear and footwear brands, recently added NBA All Star Tony Parker, to its already impressive roster of endorsed athletes. The Chinese shoe maker and Parker, held an exclusive press conference, publicly announcing the new endorsement deal between the two powerhouses and unveiling Parkers new All Star game-day shoe.   The press conference was held shortly before the NBA All Star game, on Sunday, February 17, 2013 at 12pm at the Marriott West Loop, located 1750 W. Loop S Freeway, Houston.

“Hopefully we can build a nice history together and I will see you in China very soon, China is very passionate about China and the NBA”, Tony Parker said during the press conference.

The press conference included members of the PEAK Sports Leadership Team and Parker, as well as NBA Officials and officials from NBA China. The conference included PEAK CEO, Jia Su, welcoming distinguished guests and press, followed by an introduction of key personalities and Tony Parker.

“We feel excited about the new relationship with Tony Parker, this means we [have] reach[ed] a new level of our celebrity endorsement. Tony Parker is a great athlete and Peak is an excellent sports company too. This win-win relationship will be perfect for both of us”, PEAK Sports CEO, Jia Su, said.

Parker joins the PEAK athlete stable which includes Shane Battier, George Hill, Kyle Lowry, Patrick Patterson, JaVale McGee, Dorell Wright, Carl Landry, Andrew Goudelock, Ron Artest, Kevin Love, Jason Kidd and Beno Udrih. This was  the 5th NBA All Star appearance for the three time NBA Champion, Parker.

PEAK is one of the leading active wear and footwear brands in Asia and is the fastest growing footwear company in the world.  In 2011, they branched out to Los Angeles under the name Peak Sports USA. PEAK has home stadium sponsorship with approximately 10 NBA teams every year as well as endorsement arrangements with about 12 NBA players at any given time.