Prince Fielder x Eminem: ‘Detroit Rubber’ Episode 1 (KICKS)

by January 29, 2013

Burn Rubber is a top sneaker boutique in the Detroit area. Owned by Rick Williams and Roland “Ro” Coit since 2007, the store attracts high-end customers like athletes and rappers. In the first episode of “Detroit Rubber,” the pair are asked to find a rare sneaker for Detroit Tigers star Prince Fielder—one that only a certain Detroit rapper can get his hands on. Watch the guys hustle to find the unique kicks for Prince with some help from the D’s own, Eminem.