Reebok Introduces the “JJ I” (KICKS)

Reebok has teamed up with NFL superstar JJ Watt and is set to release the “JJ I.”

This is going to be a top-level training shoe that has ultimate heel to toe stability. There is a raised topline midsole that keeps the foot locked for support and the outsole has multidirectional traction for a dynamic grip.

There is FlexCage technology in the mid-foot and in the toe area to provide protection and comfort. These kicks also introduce the Reebok Liquid Foam technology for the first time.

The JJ I will be available for purchase on July 15 for $100 at, Academy stores and other stores nationwide. Check out the photos above of the “JJ I.”

Peep the videos below that show Watt training in the shoe.