Under Armour Unveils B1G-ACC Challenge Kicks


Under Armour is taking innovation to new levels—not only with the forward-thinking technology of shoes like the Charge BB, but also with colorways. Like tonight, when UA schools Maryland and Northwestern face off as part of the Big Ten-ACC Challenge in Evanston. When they take the court, both squads will be rocking brand new, multi-colored kicks that showcase both Wilcat purple and Terrapin red, in the form of the UA Spine Bionic, the UA Charge BB and the UA Micro G Torch.

It marks the first matchup between NU and UMD since 1958 (peep the footage here). So yeah, people—including Under Armour—are excited. The game tips off at 9:15 p.m. on ESPN2.