Under Armour Unveils Curry One ‘MVP’ (KICKS)

2014-15 NBA MVP Stephen Curry is, in the words of Under Armour Founder and CEO Kevin Plank, “a once-in-a-generation talent and a game-changer who is driving basketball into a new era.” In celebration of his MVP award, UA created the video above, narrated by none other than NBA legend Bill Russell, along with a special “MVP” colorway of the UA Curry One.

This Curry One MVP will hit UA.com and select retail locations in June. Check it:


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