Introducing the Reebok ZPump Fusion (KICKS)

25 years ago, Reebok rocked the basketball world with the introduction of The Pump (shouts to Dee Brown!) in its sneakers. Today, the brand announced its latest innovation using Pump technology.

Meet the Reebok ZPump Fusion, a cutting-edge sneaker for athletic training. Reebok has taken the revolutionary technology of Pump and implemented it into a custom fit running shoe. With an air-filled cage that inflates and deflates to each runner’s liking, the lightweight ZPump Fusion Sleeve is built for improved performance and max comfort.

We got a chance to preview the ZPump this morning in New York City, at an event that included UFC fighters like Jon “Bones” Jones and Conor McGregor, plus SI Swimsuit model Hannah Davis and Entourage actor Adrian Grenier. You can cop your pair starting March 10 for $110 via and select retailers.