Adidas Goes On The Run

by Chris O’Leary

Adidas is prepping for the upcoming NBA season with this spot on their big players—KG, Tim Duncan, Dwight Howard, Chauncey Billups, T-Mac and others—taking part in a pickup game at UCLA.

A few things that I love about this video:
– Everything Kevin Garnett does in this thing. The trash talking, the way he throws both hands up when he walks into the gym, the guy just drips enthusiasm in everything he does.

– Dwight Howard and KG’s exchange on the Superman nickname.

– Is that Josh Smith blocking Howard on the putback attempt?

We’ll have a lot of info on adidas’ new sneaker campaign in the coming weeks. Stay tuned.