Eyes have been focused on Lonzo’s latest choice of footwear—from Nike (Kobe AD) to adidas (Harden Vol. 2) to Under Armour (Curry 4) to Jordan Brand (XXXI).
Asked specifically if he’s trying to start a sneaker bidding war, Lonzo smiled and said, “Something like that.”
If the goal is to show sneaker companies that he’s capable of drawing attention to his sneakers, Lonzo is accomplishing the mission with flying (and unprecedented) colors.
Curry 4 on-feet 👀 pic.twitter.com/6Q2Oa3O0mR
— SLAM Magazine (@SLAMonline) July 16, 2017
Lonzo wearing the Air Jordan XXXI Low tonight. pic.twitter.com/Y3T4XPB4uk
— SLAM Magazine (@SLAMonline) July 17, 2017