NBA Launching Jersey Sales in India

by April 05, 2011

The days of NBA jerseys being exclusive to own in India are nearing an end. The NBA has announced that jerseys — and other NBA merchandise — will be available in India at 200 adidas stores across the country: “For the first time, NBA jerseys will be available to basketball fans in India at adidas stores across the country. […] In addition to jerseys, adidas, the official outfitter of the NBA, will launch the widest range of NBA performance and lifestyle merchandise ever in India. […] The first two NBA shops opened within adidas stores in India in August 2010. Following their success, as well as the growing popularity of basketball in the country, 200 new adidas locations will carry the new collection of NBA merchandise as part of the adidas Spring Summer 2011 Collection. The launch follows visits from several NBA All-Stars who helped generate more demand for NBA merchandise in India. Nearly 15 NBA players and legends have traveled to India over the last few years to conduct a variety of basketball activities including Howard, Garnett, and two-time NBA Champion Pau Gasol of the Los Angeles Lakers.”