Nike Pays Tribute to Kobe Bryant With Surprise Advertisement (PHOTO)

by April 22, 2013

It isn’t exactly Nike’s version of “The Return”, but yesterday the footwear and apparel giant took out a full-page advertisement in various newspapers to pay tribute to their fallen soldier, Kobe Bryant. There’s no word on whether the ad is the first in a full-fledged campaign, or merely a singular act of compassion. Kobe was both surprised and appreciative of the gesture, and as basketball fans, we certainly were too.

Here is the text of the advertisement:

You showed us that an 18-year-old could play with the best.

You showed us that a championship game, an exhibition game, and a charity event are all must-wins.

You showed us how to play chess while others played checkers.

You showed us how to hit game-winner after game-winner.

You showed us that an 81-point game is a real thing.

You showed us that gold still matters.

You showed us how to take an ice bath.

You showed us how to score 30 points in a quarter, twice.

You showed us the Mamba Face.

You showed us how to demand perfection and demand it from everyone.

You showed us how to put big-boy pants on.

You showed us that you were never out of it, ever.

You showed us how inspirational a pair of free throws could be.

Now, show us again.