ØNE ’N DØNE: SLAM Partners with Artists, Brands and Creators around the Game For Exclusive Product Drops
SLAM is excited to announce ØNE ’N DØNE, a new celebration of the game through product, storytelling and collaboration. These ØNE ’N DØNE drops will be released in limited quantities and available only once, with each of these tier zero collaborations made in partnership with some of SLAM’s favorite brands, artists and creators to develop products, merchandise and collectibles that are inspired by and rooted in basketball storytelling. This month’s launch of the program is set to honor the NBA’s 75th anniversary with releases happening throughout the upcoming basketball season that align with different hoops storytelling moments.
ØNE ’N DØNE’s first drop is a collaboration with artist Victor Solomon and will be released on October 28th to celebrate the tip-off of the NBA season. Scheduled drops throughout the season include collaborations with Actively Black, Always BIY, Colle, Collect and Select, Color Blind, DFNS, Fifty2Hundred, Good Looks!, Greg Yuna, IIInflux, Jeff Hamilton, King Saladeen, Literally Balling, NBA Paint, Rokit, Sophia Chang, Utopia, Warren Lotas, Who Cares Supply Co and other surprise collaborators.
Across the entire assortment of products there will be something for every basketball fan. A preview of the various drops includes lifestyle apparel like tees, hoodies and shorts, home goods like candles and pillows, collectibles like trading cards and artist sculptures and a few one-of-one special edition pieces.
“Our approach for ØNE ’N DØNE was to partner with creators who impact basketball culture through their creativity, passion and commitment to the game, and there is no better moment than the NBA’s 75th anniversary to kick off these collaborations,” said Jeff Chen, Senior Director of Integrated Marketing for SLAM. “Products have always created tangible memories for consumers. We hope each of these collaboration products bring our fans a feeling of nostalgia and excitement as we tell stories around iconic moments in basketball culture.”
Slamgoods.com/one-n-done will host the full drop calendar, product purchase information and stories about each collaboration. After this season’s launch, SLAM will continue to create different tier zero collaborations under the ØNE ’N DØNE banner. The mission will always be to celebrate hoops culture by creating products made to inspire, amplify and honor iconic basketball moments and stories.
“We’re excited to share these drops with our global hoops community,” adds Chen. “Everyone we’re partnering with is extremely talented and gifted. As we continue to unlock new ways to tell basketball stories, we’re just scratching the surface of our brand’s potential for new product lines and collaborations in addition to our existing offerings.”
As the most authentic brand in basketball storytelling for almost three decades, SLAM has grown into a global lifestyle brand and multimedia property with 20-plus social channels, a burgeoning merchandise division (SLAM Goods), and multiple franchise events (SLAM Summer Classic) annually with over 17 million engaged followers across the globe.
SLAM has recently brought on former Nike and Spring marketing executive Les Green as only the second CEO in company history. We’ve also recently announced a first-look NFT deal with Autograph, a platform co-founded by Tom Brady that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences. As a launch partner for their basketball vertical, Autograph users will have access to SLAM’s 300-plus cover archive dating back to 1994, featuring some of the greatest basketball players over the last three decades.