With an epic finish like the one we all witnessed last night, including two back-to-back big time shots in the Villanova vs. North Carolina title game with the Wildcats prevailing 77-74, it goes without saying that the Final Four in Houston was a unmitigated success. What you may not know, if you weren’t in H-Town though, is that SLAM’s “Phi Slamma Jamma” Jam event was equally as successful.
Hosted by legendary Houston rappers Bun B and Slim Thug, the sports industry’s power players converged on Social Junkie, a premier sports bar in the area to enjoy the musical stylings of DJ Mr. Rogers and DJ Kiotti in the mix.
In addition to the numerous college coaches in attendance, celebrities such as Willie D and Bushwick Bill of the Geto Boys, Ron Baker, Antoine Walker, Minnesota Vikings star Adrian Peterson and Phi Slama Jama’s own Larry Micheaux made their way to the event, which was sponsored by BMW, Boost Mobile, Mitchell & Ness, Gurkha, Shirts & Skins, VG Visuals, Never Too Hungover, The Republic Clothing Co., C-Ray Art and New Amsterdam Vodka.
Story of the night: At one point, Bun B questioned SLAM Associate Editor Abe Schwadron about the dope SLAM snapback he was wearing and how he could get one. Without missing a beat, Abe offered that they switch hats on the spot and Bun, after some thought, agreed and gave Abe the hat off his head. Bun walked out with the exclusive SLAM lid, which he proudly showed it off on Instagram a few minutes later:
Scroll through the photos above to see a few snapshots that tell the tale of the night—and see you next year in Phoenix!