adidas brought its newest silhouette to the Lexington Armory in New York City where the three stripes visualized the concept of a fearless contemporary nomad via huge experimental film screens of bustling international capital cities.
Guests at the event included A$AP Ferg, Theophilus London, G-Eazy, Pyper Smith, Daisy Smith, Atlanta de Cadenet Taylor, Luka Sabbat, Shay Haley, and Bia.
More details, from our friends at adidas:
Designed for a nomadic lifestyle without boundaries, the NMD fuses iconic adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and lightweight Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand’s collective memory. The result is a fearless new silhouette driven by adidas’ pioneering archive that defines the shape and style of today. Referencing progressive adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context — jolting the iconography surrounding adidas’ most celebrated products and merging them with unparalleled 2016 engineering.
A technical runner realized as a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. Designed without compromise, a modern upper construction, an exaggerated silhouette, and bold archival details comprise the dynamic concept. The NMD’s midsole is elevated with adidas BOOST technology, in which blown TPU pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of adidas Primeknit, boasting new levels of flexibility, stability, and strength.
The NMD drops on Satruday, December 12 for $170 at adidas.com.