Dwyane Wade Explains How to Workout (VIDEO)

by March 14, 2013

ViaĀ Dove Men+Care:

Basketball greats will share a different side of themselves with sports fans throughout the NCAAĀ Division I Menā€™s Basketball tournament, thanks to DoveĀ Men+Care. The Unilever menā€™s personal care brand is giving fans a look beyond free throws during March Madness, to show how important fatherhood is to nine-time basketball All-Star Dwyane Wade and college sports analyst Jay Bilas. Starting today, DoveĀ Men+CareĀ will celebrate men who care for what matters in the NEW ā€œReal Momentsā€ campaign, which highlights relatable experiences from the lives of these college basketball icons.

ā€œThis year during the tournament DoveĀ Men+CareĀ will showcase moments in menā€™s lives that really matter,ā€ said Rob Candelino, Vice President for Unilever Skincare. ā€œWhen fans learn that playing ā€˜Defenseā€™ for Dwyane Wade means teaching his sons how to guard a mini-hoop in his living room, instead of a fellow player during a professional game, it hits home where men today place priority ā€” caring for their family comes first.ā€

The campaign will share what matters to Wade and Bilas off-the-court through a humorous yet personal video series, that will also highlight the superior grooming maintenance DoveĀ Men+CareĀ provides men. Featuring NEW DoveĀ Men+CareĀ Face and Hair ranges designed specifically for menā€™s needs, and new additions to existing Personal Wash and Deodorant/Antiperspirant lines, these videos will air as commercials throughout NCAAĀ® March MadnessĀ® programming, as part of Unileverā€™s multi-year NCAA Corporate Partnership with CBS Sports and Turner Sports.

The campaign can also be seen on DoveMenCare.com, Facebook.com\DoveMenCareUS, and youtube.com\dovemencareus.