NBA Releases ‘This Is Why We Play’ Ad (VIDEO)

by October 12, 2015

In a new commercial spot leading up to the 2015-16 season, the NBA answers the question, “Why do we play?” in an incredible way. Watch the video up top of clips from basketball courts near and far that highlight the ways in which the game affects lives around the world.

More details from the NBA:

“This Is Why We Play” captures the emotions behind basketball’s universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court. The first video, “Anthem,”…highlights the game’s historical milestones and reverberating cultural impact, and demonstrates many ways teams, players and fans are deeply connected to basketball and the values it teaches (leadership, teamwork, respect, dedication, etc.). The NBA season tips off on Oct 27.