Modell’s Sporting Goods has released the latest online video under the Modell’s Undercover series. This time, the sporting goods retailer partnered up with Philadelphia 76ers point guard Jrue Holiday to have some fun with the citizens of Philadelphia. Holiday takes the sales floor under the guise of Modell’s sales associate “Andrew” and does his part to get the Philly sports fans to support the Sixers as they gear up for the NBA playoffs. Will fans recognize him? Priceless customer interactions ensue!