Damian Lillard explains the concept of the adidas’ instant classic “#QuickAintFair” spot. Check out the never-before-seen footage from the commercial above and adidas Crazyquick details below:
Narrated by rapper A$AP Rocky and featuring his song “Goldie,” the spot captures the mesmerizing, quick moves of John Wall (Washington Wizards), Damian Lillard (Portland Trail Blazers) and Jrue Holiday (Philadelphia 76ers). The spot opens with A$AP introducing a mythical family of quicks that balled wearing an advanced shoe, the Crazyquick, which helped them dominate their opponents to reach the highest levels of the game.
Crazyquick features an innovative four quick zone outsole to provide maximum traction and flexibility for quick movements and is available now in five colorways $140 at adidas.com and Foot Locker.
Now, fans can also get in on the action of the commercial by naming moves from the commercial by following @adidasHoops and tagging #QuickAintFair.
