Video: Duke NIKEid Madness

by March 11, 2009

Duke, Oregon, Gonzaga, Memphis, Oklahoma, UConn and Michigan State will all be wearing their own PE version of the Hyperdunk during the Dance. This year marks the first season players and NIKEiD teamed up to create one-of-a-kind sneakers to wear on college’s biggest stage. Starting March 17, you can customize your own at

Of course, Nike’s not just stopping at the player’s toes. These Nike-sponsored programs will also be outfitted in lighter, less dense jerseys that use the same technology you saw on the 2008 Men’s Olympic team in Beijing.