Video: Jay-Z Explains Inspiration Behind Brooklyn Nets Logo

by May 16, 2012

Following the announcement of the upcoming “Made In America” music festival, Hov sat down to talk the Nets with MTV’s Rob Markman about the new Nets logo, and the inspiration behind the clean, old-school design. Via “At the end of April, the Brooklyn Nets unveiled their new logo, a Jigga-approved black-and-white crest, which bucks the flash and pizzazz typical of most NBA logos these days. ‘I wanted to make it really classic and strong; a throwback to Brooklyn and what we’re about,’ Jay told MTV News on Monday after his press conference where he announced his upcoming two-day Made in America music festival in Philadelphia. When the NBA’s Seattle Sonics franchise moved to Oklahoma in 2008, the team was rechristened the Oklahoma City Thunder and was branded with a new color-filled logo fit for post-millennium basketball. With this new Nets move, Jay-Z and Nets brass looked to the past in order to ensure the team’s place in the future. Vintage New York transit system signage served as their chief inspiration. ‘It was really a take off the old subway signs, if you look at the old subway signs they were in black and white. It was that strong, beautiful, iconic black and white,’ Jay said. ‘I wanted to pick something that would stand the test of time and be here forever.'”