Nike: #KobeSystem — Level 1 Success

by January 23, 2012

Last week we watched Kobe Bryant introduce the #KobeSystem to a group of celebrities, all of whom had seen success at the top level of their respective fields. Now we’re given the opportunity to see KB expand on that concept, or at least we’re supposed to, until comedian Aziz Ansari peeves the Lakers superstar by text messaging during the presentation. But Kobe’s not one to squander an opportunity to spread his knowledge, so he goes ahead and explains Level 1 of success to Aziz, who seems in desperate need of some top-level guidance. Aren’t we all? Watch the next ad spot in the Nike #KobeSystem campaign above.