Video: adidas Is ‘All In’

by March 16, 2011

Raw passion is what the new “all adidas” campaign is all about. Derrick Rose, B.o.B., Katy Perry and Lionel Messi go all in this 60-second spot that blends sports, style and fashion. Adidas will also be giving fans a chance to be in its next national TV commercial. And you don’t have to swallow knives to do it — just showing your “Game Face” will suffice. Dwight Howard will have the 411 on that later this week!