Steve Ballmer, the billionaire owner of the LA Clippers, unveiled the team’s new branding on “Conan” Wednesday.
— LA Clippers (@LAClippers) June 18, 2015
The new Clippers uniforms. pic.twitter.com/xGMFtDJpPX
— Arash Markazi (@ArashMarkazi) June 18, 2015
Ballmer says this is part of shedding the stain left by Donald Sterling on the organization.
Clippers All-Star forward Blake Griffin starred alongside his boss in a “Funny or Die” skit touting the team’s new look.
Per the OC Register:
Ballmer explained the rebranding in the interview with Conan O’Brien:
“Let’s face facts: You look back at the history of the Clippers, it’s not a happy history. I bought the team about a year ago in the unusual circumstance at the time, and we said, ‘Hey, something has happened here.’
“No. 1, this may have been a nutty thing, but people know who the Clippers are. But people want a new Clippers, they want a happy ending to the story. … I bought the team so late we couldn’t do much, but now we’re introudcing the new Clippers.”