NBA Commissioner Adam Silver continues to sell the “inevitable” future of NBA jerseys featuring logos of the League’s business partners.
Speaking from London ahead of Thursday’s Knicks-Bucks tilt, Silver said it’s only a matter of time until the new-look shirts arrive.
The commish was much more cautious when discussing the possibility of expanding the NBA to Europe — the L’s ultimate “vision” is to have four franchises across the pond some years down the line.
Per the AP:
“Exactly when it’s going to come, I’m not sure, but I do think it’s inevitable in our sport,” Silver said ahead of Thursday’s game between the New York Knicks and Milwaukee Bucks at London’s O2 Arena.
“Mainly because I travel so much and I see the model work so successfully here. I think that as we look to generate other forms of revenue and also as we listen to the marketplace, the companies that are involved with the NBA want to get closer to the game, want to get closer to our players.”
“It’s less a function of purists who oppose it and say the shirt should be clean,” he said. “It’s more a function of figuring out the right economic model.”