Knicks/Nets Billboard Rivalry Continues to Rage

by October 26, 2010
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The stakes (and weirdness) continue to get raised between the marketing departments of New Jersey and New York’s pitiful basketball teams. The Brooklyn Trolley Blogger reports: “Earlier this year, Mikhail Prokhorov,  new wave owner of the NJ/BKN Nets, paid for a giant ad, splashed high above 8th Avenue, just two short blocks from Madison Square Garden, home of the Knicks.  Considered brilliant at the time, the ad was all the rage.  I think everyone found humor with it; everyone except Jim Dolan that is … This afternoon I found The Garden’s response. While not as large as the ad the Nets had painted on 8th Avenue by any stretch; without any notice except by those driving down Atlantic Avenue (and not even then) the Knicks took a different tact and bought space directly inside the footprint of Atlantic Yards; site of the Barclays Center, future home of the Brooklyn Nets.”

(H/T Nets Daily)