LeBron James to Produce and Appear in Reality TV Show ‘Cleveland Hustles’

by January 15, 2016

Cavs superstar LeBron James continues to grow his business empire—he will produce and occasionally make appearances in a new reality television series titled “Cleveland Hustles”.

James, who starred in the critically-acclaimed box office hit “Trainwreck” last summer, also has a development deal with the Warner Bros.

LeBron’s new show will aim to help grow local businesses and create jobs.

Per the AP and NEOMG:

James and his close friend and business partner, Maverick Carter, are producing the series that will debut this summer on CNBC. James also will make some cameo appearances. […] On the show, James and Carter will give four aspiring local entrepreneurs the chance to realize their own dreams while revitalizing a neighborhood in Cleveland.


The premise of the show, according to a news release from CNBC, is James and Carter will help four local entrepreneurs get a jump on building their businesses and work to revitalize and unnamed Cleveland neighborhood. […] The show will be produced by James and Carter’s SpringHill Entertainment and Magical Elves. James and Carter will make cameos on the show but will not appear regularly – their primary role is as co-executive producers, according to their spokesman.


Both James and Carter own multimillion-dollar homes in the Los Angeles area and are expected to spend time there over the summer working on various movie projects, too. […] James’ expansive business empire includes SpringHill, which last summer signed a content agreement with Warner Bros; Uninterrupted, an on-line platform for athletes; Blaze Pizza restaurant chain; a lifetime endorsement deal with Nike, and myriad other investments and endorsements.