Sacramento Kings to Rename Arena ‘Sleep Train’

As expected, the mattress retailer Sleep Train has won the naming rights to the building where the Sacramento Kings play. Reports the Sac Bee: “The Sacramento Kings and Sleep Train Mattress Centers today announced they have signed a multi-year deal to rename the team’s Natomas arena for the mattress chain. Dale Carlsen, Sleep Train founder and CEO, said his company, based in Rocklin, has signed a five-year deal with the Kings. ‘We’re hopeful they’ll be here a long time,’ Carlsen said of the team. The deal includes an option to end the contract or renegotiate it if the Kings decide to leave Sacramento during the five years, Carlsen said. He and Kings officials refused to discuss dollar amounts. The name change will occur in November. The basketball team had been scouring for a replacement sponsor since the Power Balance bracelet company went bankrupt, failing to fulfill the terms of its year-old agreement with the team.”